The Halo Effect…and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig

Phil Rosenzweig unmasks the delusions – errors of logic and flawed judgments that distort our understanding of the real reasons for a company’s performance – that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.